A Winning Display at Sportsmans Warehouse

In retail, visual communication plays an important role in connecting customers with products, promotions and brands. At Sportsmans Warehouse in Mall of Africa, the opportunity was to move beyond an existing LCD display and introduce a modern LED solution. But as the project progressed, it became clear that the upgrade would involve far more than replacing one screen with another. The original mounting surface was not suitable for supporting the new LED system, introducing a structural challenge that needed to be resolved before installation could begin. Rather than compromising the installation, the project team developed an alternative approach. The supporting wall was reinforced by the responsible construction parties, while a custom mounting frame and trim package were incorporated into the LED installation. The solution also needed to account for the new display's dimensions, resolution and connectivity requirements. A Leyard LUS0250-GOB modular LED system was selected, configured in a 7 × 8 layout and supported by NovaStar processing technology. With no suitable communication cabling available for reuse, the NovaStar MCTRL300 controller was positioned adjacent to the display, allowing the required connectivity to be established. Throughout the project, Planetworld worked with DMX Africa and the relevant installation stakeholders to coordinate the technical requirements, equipment supply, installation and commissioning. The installation was completed and formally handed over on 21 July 2026, with both Sportsmans Warehouse and DMX Africa expressing satisfaction with the completed work. What began as a challenging installation environment became a successfully integrated digital display. The project is a reminder that exceptional AV installations are not simply about the technology on display. They're about finding the right solution for the space, the application and the people who use it.